On the wisdom of Lion bringing disgraced cyclist Lance Armstrong to New Zealand where he is being afforded minor celebrity status.
For the record my position is that he is a cheat; a disgrace to his chosen sport and to sport in general. Role model he ain't.
In short, he doesn't deserve the time of day and I think Lion is doing themselves a disservice bringing him here where he will add nothing to their brand and may even detract from it. As the sponsor of the Steinlager AB's they should be worried.