Monday, February 24, 2014

Repackaged sex keeps your interest

This one's for my friend and colleague Deborah Russell, who's taken a bit of stick recently for pointing out to Air New Zealand that it's not the 1970s any more.  I've never gotten the point in having women in bikinis sell things - if you want porn, there's multiple lifetime's supplies of proper stuff on xhamster and pornhub, and if you don't want porn why are you ogling these women?  Sports Illustrated models are to porn what Kenny G and Richard Clayderman are to music.

The funny thing is, even back in the 70s people with a brain understood how companies try to play us with this shit.  Gang of Four offered comprehensive coverage of it in 1979 on Natural's Not In It:

The problem of leisure
What to do for pleasure
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sellouts maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine
The problem of leisure
What to do for pleasure

Coercion of the senses
We're not so gullible
Our great expectations
A future for the good
Fornication makes you happy
No escape from society
Natural is not in it
Your relations are of power
We all have good intentions
But all with strings attached

Repackaged sex keeps your interest
Repackaged sex keeps your interest
Repackaged sex keeps your interest
Repackaged sex keeps your interest

Air NZ execs should have a listen.  For best effect, hear it accompanied by music that makes you feel like you're being flayed:


Deborah said...

Thank you, PM. It has been an interesting few weeks.

Um... great music to start the week with. Why have an extra cup of coffee when you can listen to that?

Andrei said...

Its a banal and unreal ad, why make a it deal about it? It just gives the advertiser more bang for their advertising bucks when you do.

I don't even find women in bikinis particularly attractive and when they have been made up and polished, filmed through filters and so forth they are no longer even real flesh and blood women.

It's all just empty noise

Psycho Milt said...

That's the thing - it's not just empty noise, they do it because it works. "The body is good business."

Which, if you take an interest in such things, prompts you to have a think about why it works and what it says about the people who are making it good business. I expect that, as a Christian, your interpretation of how the use of bikini models in advertising doesn't say anything good about us differs substantially from Gang of Four's, but that it doesn't say anything good about us ought to be common ground.

Andrei said...

Milt mate,

I was a kid when we came here- everything was new and different and one thing I remember was watching TV and an ad came on that was a flash yacht skimming across the water. Hanging off the mast was a woman in a bikini who was singing some ditty selling some bullshit product.

For a boy from a conservative society and living in a conservative family it was eye opening - this was a long time ago now.

You've been suckered mate - to get their ad to be noticed amongst all the other bullshit that clutters our lives part of the campaign plan was to con people into bitching about it.