For this past sixty six years - as long as Adolf has trod the plains and mountains of this earth - Nielsen Australia, formerly AC Nielsen, has carried out the national radio ratings in Australia.
Last week Nielsen lost the contract to a competitor.
Surprisingly, the only reference I can find to this extradinary piece of news is the above link to Channel Nine News.
It would appear the Nielsen system has remained largely unchanged since it's inception during World War !!, with labour intensive and paperwork heavy systems, so a smart Kraut has come along and has done the Yanks like a dinner.
Funny thing you know. The Lancaster Bomber still works well. It's just that B52s deliver ten times more bombs, twenty times faster for half the cost.
Who said the Germans lost the war?
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