Thursday, January 31, 2013

Effective Communicators of Our Time

I was distinctly nonplussed when John Key referred to Hekia Parata as "a very effective communicator; in fact if you look at her history in politics, she's been one of the smoothest communicators we've actually had." Her dense stretches of bureaucrat-speak strike me as pretty much the opposite of communication.

But today Key's assertion received some backing:


Education Ministry staff received little sympathy from their minister, Hekia Parata, after their pay did not arrive as expected yesterday morning.

The glitch gave an unwanted taste of what teachers have been going through with Novopay - and the minister quipped that it was ‘‘karma’’.


To lesser, ineffective communicators like you and me, ridiculing your staff suffering a pay problem you're not suffering yourself might seem like terrible, antagonistic, counter-productive, even monumentally stupid communication.  But Parata has with this statement smoothly and effectively communicated her and her government's attitude to her workforce; no room for confusion among her staff remains, therefore the communication has been very effective.   I give credit here for Key's perception on this matter.

6 comments:

JC said...

Looks more like a rueful admission of obvious and unpalatable facts to me.

JC

Paulus said...

I wonder whether Parata knows more then the media are letting on re the political debacle at the Ministry of Education.
Kharma - the latest stuff up it is admitted, which affected MOE staff, was caused by some person putting in a wrong date into the pay control system.
Where MOE ? No they are beyond sabotage of course - but enough to get at the Minister.
Why has Novopay which has been successful in Australia for many years not so here ?

Barnsley Bill said...

Master stroke. Now Parata has solved the problem of wondering who at the ministry hates her.
Genius.

Psycho Milt said...

Now Parata has solved the problem of wondering who at the ministry hates her.

Yep - it's the sign of a great communicator that they can bring their audience to form a unanimous view on something. Parata's certainly achieved that today.

PS: very perceptive comment over at Kiwiblog on Bain's judicial review claim, I thought. It would be nice to think no-one in Labour's been insane enough to make promises to someone like Karam, but given the current line-up it seems depressingly plausible.

Noel said...

Paulus said
"Why has Novopay which has been successful in Australia for many years not so here ?"

A better question would be why after years of bungled IT systems that haven't lived up to their original claims, Police, Customs to name just a few,that these failures continue?

Advised by Ministerial underlings and signed off by Ministers past and present.

Yup there aint no real independent oversight. Just a lot of excuses as more taxpayer monies are wasted.

Paulus said...

Noel

Yes I agree - Novopay is only one of many.

Probably set up by a series of Committees and Sub Committees so nobody could be answerable.