On Thursday, Sunday News snapped TV's clown prince Marc Ellis breaking "three strikes, and you're out" rules of the road at once – cycling on the footpath, not wearing a helmet and talking on his cellphone while driving.
Riding on the footpath and not wearing a helmet can both incur $55 fines. And as of November 2009, it became illegal to operate a vehicle – including a bicycle – while using a mobile phone, which can score you a $80 fine and 20 demerit points.
If you're a journalist with nothing to write on, park yourself outside Marc Ellis's house - you might get a photo of his new baby. Or you might just see him riding his bike without a helmet and talking on his phone. You could then take a photo of that. You then have a major story in the Sunday News, and then on Stuff.
But by then you could begin to wonder just what journalism really meant for you and whether it's a job you take seriously.