The first is through tv programmes like this, featuring a giant Jew eating Rabbit.
The second is in using children as human shields, as shown in a video featured here.
Hamas seem happy to boast about it too.
The Times yesterday noted there were many losers in the conflict, including Israel's international standing. But it also noted: "the death toll is blamed on Hamas’s use of civilians as human shields".
Indeed, if you are judged by the people you support. It doesn't say much for the South Island cafe owners, or indeed much of the media and the blogosphere, following so much brutality, cruelty and devastation casued by Hamas.