Friday, July 25, 2008

The future of newspapers?

I was having lunch today at a Parnell pub with a mate who runs his own PR business. We talked about blogs and then onto other new media, when he asked if I was doing work in the food service/ hospitality category.
I used to until the mag got a new editor last year who preferred her own team writing and now the magazine is half the thickness of a year or so ago.
My mate wondered if there might be scope for an online rival. There might be, but even the publisher of the mag, I recall, was planning its own online newsletters.
Indeed, there has been trend in recent years among the larger publishers to offer online newsletters, in addition to the websites of traditional titles.
Furthermore, in Queensland, Fairfax has its own online newspaper, the Brisbane Times, which has no hardcopy equivalent. While Fairfax trumpets its success, others are not so sure.
Of course, such websites depend on how many hits they get and sufficient advertising. At least such online titles are spared the costs and hassles of printing and distribution, so the market and figures may stack up. But not everyone seeks their news online.
When daily titles are closing, or cutting back on production like the Levin-based Daily Chronicle announed this week, is the future of papers to go wholly digital?
Which brings us on to Ian Wishart.
Today, on The Briefing Room, Ian has placed an ad for what he calls the TGIF edition. A strange name for a weekly digital newspaper, but there we go. Not much is said about content, but there is a somewhat delicious pic of Dear Leader, which Whale Oil and myself would like to add to our collections, no doubt.
I have trawled Google but there seems nothing else available, not even a word when we might expect to see the arrival of the title. But whenever it is, its $3 a month.
Well, I am sure whatever is inside will be a good read and help uncover those stories the MSM currently leaves behind. And I hope it starts well before the election campaign.
Indeed, if memory serves me right, elections are always good for newspaper sales, or as I should say nowadays, hits or pageviews.

1 comment:

Anonymous said...

Ian Wishart could have a cracking time as an online media mogul.
Liarbore might not be too happy however.
Just think a publication keen to keep an eye on the government.
Old Hell won't be able to ignore doonegate this time, and neither would the MSM.
Ian Wishart might give the blogs and the alternative media enough critical mass to make some impact.
APN and Fairfax are not the gate keepers any more.