First, there was Guyon Espiner, only a day late, noting the arrival of those new government limos as Kiwis increasingly struggle to pay their bills.
Of course, guess who was pictured first in a limo, but Helen's esteemed handbag and consort, Judith Tizard MP.
But what followed next, was remarkable.
The whole of Close-Up focussing on on hard times in New Zealand, which the programme noted was also hitting middle-New Zealand.
Shoppers were moaning about big bills, the car dealers were suffering, mortgagee sales are on the up. Only the repo man was doing well.
Have we really come to this when for years Liarbour trumpeted its own economic successful and 'skilful' handling of the economy?
The issue gave Mark Sainsbury a chace to dive into something meaty, which he obviously enjoyed, particularly when two 'experts' were wheeled in- some woman from a parenting organisation and economist Gareth Morgan.
Morgan blamed much strife on individuals spending too much and getting into debt. His opponent raised rising food and fuel causes as the main causes of current suffering, even for those with little or no debt.
Now, I hope Cullen and Dear Leader were listening, but both agreed tax cuts would offer better help than increased welfare. And this on TV1!
Even the closing music from swing singer David Campbell sounded positively 30's Depression era!