The government's decision to force cigarette producers to put gruesome pictures on packets has led to some debate on the effectiveness of such campaigns. Over at The Briefing Room, the view seems to be that the move will create a new market for cigarette cases. Thus, a much more effective streategy is needed. Yes, smokers are free to smoke, as long as they do it outside and only harm themselves. But as the former partner of a heavy smoker I can only vouch what an expensive habit smoking is and what a turn off it is too. Smoking can strain a relationship. Perhaps stronger campaigns such as these I found on You Tube might help some people give up their habit: Debi Austin from the US and a dead guy from Britain. I also think seeing Michael Cullen paying tribute to the country's smokers by paying all that tax and dying early to save on superannuation, thus boosting the government surplus, would also be an effective anti-smoking advertisement.