'Free to air' television advertising revenue is down by $3 mil for the past six months, we are told.
Surely an enterprising cub reporter might have asked a few questions? Such as:-
Has there been a corresponding spending increase in other media sectors?
Is there more being spent on subscription TV advertising? (Which, BTW, annoys the hell out of me when I have to sit through these bloody ads after I've already paid for Sky)
Is there in fact a general decline in overall advertising expenditure as business leaders anticipate the forthcoming Labour induced recession which has been triggered by a general collapse of the finance company sector?
Anybody seen this done in New Zealand?
1 hour ago